SwatchKitFree Free
Every store
$0
Unlimited sites, forever
Download free- Colour, image & size swatches
- Correct at any variation count
- Out-of-stock styles, unlimited
- Shop & category page swatches
- Multi-colour swatches, importer, shortcode (1.1)
Pricing
Free for every store. Pro when you want more.
Everything that makes swatches correct is free forever. Pro adds tools that help them convert, and licences for people who build many stores.
Pro is coming soon. Prices are set; join the early-access list to hear first. Lower than the leading swatch plugins at every tier →
Personal Coming soon
Your store
$69
🔒 Pay once — no renewal, everper year · renews at 30% off
- Everything in Free
- Add to cart from shop cards, with the picked price
- Low-stock markers (“Only 3 left”)
- Instant colour images & hover preview
- “+N more” on busy shop cards
- 1 site · priority email support
Freelancer Coming soon
Freelancers
$129
🔒 Pay once — no renewal, everper year · renews at 30% off
- Everything in Free
- Add to cart from shop cards, with the picked price
- Low-stock markers (“Only 3 left”)
- Instant colour images & hover preview
- “+N more” on busy shop cards
- 5 sites · priority email support
Agency Coming soon
Agencies
$199
🔒 Pay once — no renewal, everper year · renews at 30% off
- Everything in Free
- Add to cart from shop cards, with the picked price
- Low-stock markers (“Only 3 left”)
- Instant colour images & hover preview
- “+N more” on busy shop cards
- Unlimited sites · priority email support
Every Pro licence has every Pro feature — they differ only in sites. 14-day free trial, no credit card · 30-day money-back guarantee · Cancel any time
Free and Pro, line by line
Pro is a separate add-on. Installing it never changes what the free plugin does, and removing it never breaks your store.
| Feature | Free | Pro — coming soon |
|---|---|---|
| Swatches | ||
| Colour, image & size/label swatches | ✓ | ✓ |
| Multi-colour swatches (2–4 colours) | ✓ 1.1 | ✓ |
| Image tooltips, hover zoom, fill/fit | ✓ | ✓ |
| Per-product type & shape | ✓ | ✓ |
| WooCommerce's native Color/Image type | ✓ | ✓ |
| Stock & availability | ||
| Correct at any variation count | ✓ | ✓ |
| Out of stock: cross, blur, dim, hide — unlimited | ✓ | ✓ |
| Low-stock markers (“Only 3 left”) | — | ✓ |
| Product page | ||
| Picked colour's image straight away | — | ✓ |
| Image preview on swatch hover | — | ✓ |
| Shop pages | ||
| Shop & category swatches | ✓ | ✓ |
| Image preview on cards, choice carried to the product | ✓ 1.1 | ✓ |
| Add to cart from shop cards | — | ✓ |
| Picked variation's price on cards | — | ✓ |
| “+N more” on busy cards | — | ✓ |
| Quick view & load-more compatibility | ✓ | ✓ |
| Tools | ||
| Import from other swatch plugins, with undo | ✓ 1.1 | ✓ |
| Settings import/export, shortcode | ✓ 1.1 | ✓ |
| Planned for Pro | ||
| Radio-style swatches · swatches in filters · style presets | — | Later in 2.x |
| Support | ||
| Support | WordPress.org forum | Priority email |
Compared with the leaders' prices
The same number of sites, from each plugin's own pricing page. Where only one of them sells a tier, that one price is shown.
| Licence | SwatchKit Pro | Two leading swatch plugins |
|---|---|---|
| Lifetime | ||
| 1 site | $69 | $119 – $149 |
| 5 sites | $129 | $199 – $449 |
| Unlimited sites | $199 | $279 |
| Yearly | ||
| 1 site | $29 | $49 |
| 5 sites | $59 | $149 |
| Unlimited sites | $99 | $299 |
Compiled from the two category leaders' public pricing pages, September 2026. Re-check before relying on it. Prices change — check each plugin's page.
30-day money-back guarantee. If Pro isn't for you, email [email protected] and we'll refund you. No forms, no questions.
Pricing questions
Do I need Pro?
Probably not to start. The free plugin does everything that makes swatches correct and pleasant. Pro is for stores that want shoppers to add to cart from the shop page, see stock running low, and see the colour they picked straight away — and for people who build many stores.
What counts as a site?
One production WordPress install. Staging, development and local sites don't count.
What happens when a yearly licence expires?
Pro's features switch off and your store keeps working on the free plugin. Nothing is deleted; renew and they come back.
How do refunds work?
Within 30 days of purchase, email us and we refund the full amount. No forms, no questions.
Can I upgrade later?
Yes. Moving to more sites or from yearly to lifetime is prorated — you pay the difference.
Does lifetime really mean lifetime?
Yes: updates and support for as long as SwatchKit Pro is sold, with one payment.